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Tip: Add 'forbidden words' for better voice compliance

by Team PaletteCheckBest PracticesNov 13, 2025 at 4:25 PM
Quick tip that dramatically improved our brand voice checking accuracy! After the initial extraction, go to your Brand Voice settings and add words your brand should never use. Examples: - Competitor names and products - Outdated product terms or old brand names - Off-brand slang or casual language (if you're a formal brand) - Industry jargon you want to avoid - Words that conflict with your brand personality This feature catches issues that would otherwise slip through. We went from missing voice violations to catching 95% of them. What forbidden words have you added to your guidelines?

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