Tip: Add 'forbidden words' for better voice compliance
by Team PaletteCheckBest PracticesNov 13, 2025 at 4:25 PM
Quick tip that dramatically improved our brand voice checking accuracy!
After the initial extraction, go to your Brand Voice settings and add words your brand should never use. Examples:
- Competitor names and products
- Outdated product terms or old brand names
- Off-brand slang or casual language (if you're a formal brand)
- Industry jargon you want to avoid
- Words that conflict with your brand personality
This feature catches issues that would otherwise slip through. We went from missing voice violations to catching 95% of them.
What forbidden words have you added to your guidelines?