Understanding violation severity levels

Here's what each severity level means and how to prioritize:

🔴 High Severity - Must Fix These are serious brand violations:

• Using competitor's colors or fonts
• Completely wrong brand voice
• Forbidden words or phrases
• Major logo misuse
• Content that conflicts with brand values

Action: Fix before publishing, no exceptions.

🟡 Medium Severity - Should Fix These are notable issues:

• Color slightly off brand palette
• Tone inconsistent with guidelines
• Minor typography issues
• Voice varies from guidelines

Action: Fix for external content, consider for internal.

🟢 Low Severity - Nice to Fix These are minor preferences:

• Small style inconsistencies
• Optional improvements
• Suggestions for better alignment
• Minor formatting issues

Action: Fix if time permits, track patterns.

Pro Tip: If you see the same low-severity issues repeatedly, update your templates rather than fixing each instance.