Weekly brand consistency audits - how we do it

We implemented weekly brand audits and saw our average compliance score go from 72% to 91% in 3 months. Here's our process:

Every Friday (30 minutes):

1. Randomly select 5 pieces of published content from the week
2. Run each through PaletteCheck
3. Document recurring issues in a shared spreadsheet
4. Share findings with the team on Monday

What we learned:

• Social media posts had consistent voice issues (too casual)
• Email templates needed color updates
• One team member kept using the old logo

Pro tip: Focus on patterns, not individual violations. If the same issue keeps appearing, fix the template or process, not just the content.

Do you do regular brand audits? What's your process?